Bryan Anoruo's profileOpeyemi Q. Bello's profileChidubem Light's profilePrince Kingsley's profileElisheva (Liz) Ona's profileAbraham Owunaka's profileVfxcodex Films's profileSpencerZill Studios's profile+6

Phenomena.ly - Brand / Broadcast Package Design

Multiple Owners
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branding brand identity Broadcast Design motion graphics Advertising marketing animation print design merchandise graphic design
branding brand identity Broadcast Design motion graphics Advertising marketing animation print design merchandise graphic design
Celebrating Kickass Talents and Youth Culture

Let’s face it, you just can’t manufacture COOL. Phenomena.ly totally rocks the stage by celebrating kickass talents who inspire through a genuine passion for the culture and the arts. Their vibe? To spot the extraordinary potential within seemingly ordinary lives and empower others to do the same! 
branding brand identity Broadcast Design motion graphics Advertising marketing animation print design merchandise graphic design
branding brand identity Broadcast Design motion graphics Advertising marketing animation print design merchandise graphic design
branding brand identity Broadcast Design motion graphics Advertising marketing animation print design merchandise graphic design
The Challenge

The challenge was to develop a brand that not only screams the free-spirited essence of youth culture but also effortlessly blends in elements of youthful energy.
branding brand identity Broadcast Design motion graphics Advertising marketing animation print design merchandise graphic design
branding brand identity Broadcast Design motion graphics Advertising marketing animation print design merchandise graphic design
Simple Yet Killer Brand Identity

To capture the essence of Phenomena.ly, we cooked up a simple yet killer brand identity that stands out. The logo seamlessly blends the brand name with the iconic OK hand gesture, oozing excellence and uniqueness, setting Phenomena.ly apart and reflecting the sheer awesomeness of its showcased talents. We aimed to whip up a logo that pops from afar, throwing in the iconic OK hand gesture to represent the brand’s perfectionist vibe. By jazzing up this symbol and blending it with the brand name, we cooked up a logo that’s bursting with confidence, embodying Phenomena.ly's essence.
branding brand identity Broadcast Design motion graphics Advertising marketing animation print design merchandise graphic design
branding brand identity Broadcast Design motion graphics Advertising marketing animation print design merchandise graphic design
branding brand identity Broadcast Design motion graphics Advertising marketing animation print design merchandise graphic design
branding brand identity Broadcast Design motion graphics Advertising marketing animation print design merchandise graphic design
branding brand identity Broadcast Design motion graphics Advertising marketing animation print design merchandise graphic design
branding brand identity Broadcast Design motion graphics Advertising marketing animation print design merchandise graphic design
branding brand identity Broadcast Design motion graphics Advertising marketing animation print design merchandise graphic design
branding brand identity Broadcast Design motion graphics Advertising marketing animation print design merchandise graphic design
branding brand identity Broadcast Design motion graphics Advertising marketing animation print design merchandise graphic design
branding brand identity Broadcast Design motion graphics Advertising marketing animation print design merchandise graphic design
branding brand identity Broadcast Design motion graphics Advertising marketing animation print design merchandise graphic design
branding brand identity Broadcast Design motion graphics Advertising marketing animation print design merchandise graphic design
Phenomenal. On the Spotlight

Featuring 45 prodigies, we creatively explored what made them exceptional with the tagline "JUST CAUSE YOU'RE DOING IT RIGHT." We're talking about individuals who are making waves and leaving their mark in a way that's authentic, unapologetic, and downright awe-inspiring.
branding brand identity Broadcast Design motion graphics Advertising marketing animation print design merchandise graphic design
Through Authentic Storytelling

Phenomena.ly isn’t just about showcasing talent; it’s about celebrating exceptionalism and authenticity. The verbal identity revolves around empowering narratives that highlight the achievements and contributions of young Nigerian prodigies. Through compelling storytelling and persuasive communication, Phenomena.ly invites audiences to join the celebration of these remarkable talents.
branding brand identity Broadcast Design motion graphics Advertising marketing animation print design merchandise graphic design
branding brand identity Broadcast Design motion graphics Advertising marketing animation print design merchandise graphic design
branding brand identity Broadcast Design motion graphics Advertising marketing animation print design merchandise graphic design
branding brand identity Broadcast Design motion graphics Advertising marketing animation print design merchandise graphic design
branding brand identity Broadcast Design motion graphics Advertising marketing animation print design merchandise graphic design
branding brand identity Broadcast Design motion graphics Advertising marketing animation print design merchandise graphic design
branding brand identity Broadcast Design motion graphics Advertising marketing animation print design merchandise graphic design
branding brand identity Broadcast Design motion graphics Advertising marketing animation print design merchandise graphic design
branding brand identity Broadcast Design motion graphics Advertising marketing animation print design merchandise graphic design
branding brand identity Broadcast Design motion graphics Advertising marketing animation print design merchandise graphic design
branding brand identity Broadcast Design motion graphics Advertising marketing animation print design merchandise graphic design
A Visual Feast

The concept? Keep it simple: design a visual identity system that attracts and captivates the Gen Z spectrum and beyond. We went for a bright and vibrant color palette, something that screams RAD, YOUNG, DOPE, LIT. We wanted to visually represent pop culture in a way that celebrates the rise of a new era, championed by young individuals living authentically and unapologetically. 

We made sure it translates seamlessly across all the merch, stationery, and any form of advertising you can think of. And let me tell you, saying that we achieved our goal is an understatement; the numbers speak for themselves.
branding brand identity Broadcast Design motion graphics Advertising marketing animation print design merchandise graphic design
branding brand identity Broadcast Design motion graphics Advertising marketing animation print design merchandise graphic design
branding brand identity Broadcast Design motion graphics Advertising marketing animation print design merchandise graphic design
branding brand identity Broadcast Design motion graphics Advertising marketing animation print design merchandise graphic design
branding brand identity Broadcast Design motion graphics Advertising marketing animation print design merchandise graphic design
branding brand identity Broadcast Design motion graphics Advertising marketing animation print design merchandise graphic design
branding brand identity Broadcast Design motion graphics Advertising marketing animation print design merchandise graphic design
branding brand identity Broadcast Design motion graphics Advertising marketing animation print design merchandise graphic design
branding brand identity Broadcast Design motion graphics Advertising marketing animation print design merchandise graphic design
branding brand identity Broadcast Design motion graphics Advertising marketing animation print design merchandise graphic design
branding brand identity Broadcast Design motion graphics Advertising marketing animation print design merchandise graphic design
branding brand identity Broadcast Design motion graphics Advertising marketing animation print design merchandise graphic design
branding brand identity Broadcast Design motion graphics Advertising marketing animation print design merchandise graphic design
branding brand identity Broadcast Design motion graphics Advertising marketing animation print design merchandise graphic design
Phenomena.ly - Brand / Broadcast Package Design
Published:
Bryan Anoruo's profileOpeyemi Q. Bello's profileChidubem Light's profilePrince Kingsley's profileElisheva (Liz) Ona's profileAbraham Owunaka's profileVfxcodex Films's profileSpencerZill Studios's profile+6
Multiple Owners

Owners

Bryan Anoruo's profile
Manchester, United Kingdom
Opeyemi Q. Bello's profile
Lagos, Nigeria
Chidubem Light's profile
Lagos, Nigeria
Prince Kingsley's profile
Lagos, Nigeria
Elisheva (Liz) Ona's profile
Lagos, Nigeria
Abraham Owunaka's profile
Port Harcourt, Nigeria
Vfxcodex Films's profile
Warri, Nigeria
SpencerZill Studios's profile
United Kingdom

Phenomena.ly - Brand / Broadcast Package Design

Phenomena.ly isn’t just about showcasing talent; it’s about celebrating exceptionalism and authenticity. The verbal identity revolves around empo Read More

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